GIZA GENERAL TRADING – L.L.C

Wide panoramic hero banner for a professional B2B FMCG wholesale trading company. Bright, light, and airy scene: a clean white marble surface with neatly arranged premium food products — bags of rice, glass jars of pulses, golden olive oil bottles, and canned goods — soft natural daylight from the side, very light and fresh atmosphere, high-end commercial photography style, pale warm tones, plenty of negative space, no text.

Your Trusted FMCG Partner in the Middle East

Quality global sourcing and reliable supply of rice, pulses, oils, and canned goods — delivered to businesses and retailers across the region.

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Our Story

Born from a simple belief — that businesses deserve a supplier they can actually rely on. Giza General Trading was built on the ground floors of trade, learning the rhythms of supply chains, the weight of a delayed shipment, and the quiet satisfaction of a deal done right. Over a decade later, we still operate the same way: hands-on, honest, and built for the long haul.

A decade of FMCG expertise. One consistent promise: product quality you can count on, delivered when you need it.

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“Giza has never missed a delivery window in three years. That kind of reliability is rare in this region.”

Ahmed Al-Rashidi

Procurement Manager, Al Noor Supermarkets — Dubai

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“Their pricing is sharp and the product quality is consistent. We’ve expanded our orders every year.”

Priya Menon

Supply Chain Director, Gulf Retail Group — Bahrain

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“What sets them apart is the people. You always have someone who actually knows your account.”

Omar Khalil

Operations Head, Levant Distribution Co. — Jordan

Assortment of rice, pulses, oils, and canned goods arranged for wholesale supply

10+

Years of Experience

500+

Business Clients

20+

Product Categories

WHY CHOOSE US?

Built for Reliable Trade

From sourcing to delivery, we make FMCG supply simple, dependable and built around your business.

01

Globally Sourced Quality

Premium products from trusted global suppliers.

02

Reliable Wholesale Supply

Consistent stock, zero compromise on timelines.

03

Flexible Order Quantities

Small or large, we scale to your needs.

04

Dedicated Account Support

A real person, always available for you.

20+

Products

15+

Years Experience

12+

Countries Served

100+

Clients

What We Supply

Our Product Range

  • Grilled halloumi cheese slices with golden char marks on a white plate, garnished with mint leaves and lemon. Professional Middle Eastern food photography, clean background, warm lighting.
  • Professional product photography of pure golden ghee in a glass jar, with a spoon drizzling rich clarified butter, styled for Middle Eastern and South Asian food market. Warm golden lighting, traditional Arabic food context, premium B2B catalog quality.
    Ghee
  • A block and spread of smooth cream cheese on a wooden board, with a knife beside it. Professional food product photography, clean background, soft natural lighting, Middle Eastern market style.
  • Professional product photography of fresh mozzarella cheese balls in water, creamy white, styled for Middle Eastern food market. Clean studio background, soft lighting, premium FMCG B2B catalog style.
  • Professional product photography of aged cheddar cheese blocks and slices, rich orange-yellow color, on a slate board, styled for Middle Eastern food trading market. Sharp studio lighting, premium B2B catalog quality.
  • Professional product photography of skimmed milk powder in clean packaging, styled for Middle Eastern FMCG market. Bright, airy studio lighting, health-focused presentation, premium B2B catalog style, white and blue tones.
  • Professional product photography of premium butter blocks, golden and rich, on a wooden board with a linen cloth, styled for Middle Eastern food market. Warm lighting, appetizing, B2B catalog quality.
    Butter
  • Professional product photography of full cream milk powder in a branded tin or bag, styled for Middle Eastern market. Clean white background, warm lighting, milk powder spilling slightly, premium FMCG packaging, B2B catalog style.
  • Ethiopian Arabica Coffee Beans
    Ethiopian Arabica
  • Colombian Supremo Coffee Beans
    Colombian Supremo
  • Brazilian Santos Coffee Beans
    Brazilian Santos
  • Robusta Coffee Beans
    Robusta
  • Instant Coffee Granules
    Instant Coffee
  • Ground Coffee Fine Grind
    Ground Coffee
  • Vietnamese Coffee Robusta Dark Roast
    Vietnamese Dark Roast
  • Espresso Blend Coffee
    Espresso Blend
  • Dried fava beans in a white ceramic bowl on a wooden surface
  • White cannellini kidney beans in a white ceramic bowl on a wooden surface
  • Red kidney beans in a white ceramic bowl on a wooden surface
  • Black beans in a white ceramic bowl on a wooden surface
  • Kabuli chickpeas in a white ceramic bowl on a wooden surface
  • Green mung beans in a white ceramic bowl on a wooden surface
  • Pinto beans in a white ceramic bowl on a clean white background
  • Navy beans in a white ceramic bowl on a clean white background
  • Green lentils in a white ceramic bowl on a clean white background
  • Premium milk, dark and white chocolate bars
    Chocolate Bars & Blocks
  • Colorful assorted hard candies and sweets
    Candy & Hard Sweets
  • Assorted chewing gum and bubble gum
    Chewing Gum & Bubble Gum
  • Assorted potato chips and crisps bags in various flavors
    Chips & Crisps
  • Assorted fruit juice cartons and bottles in various flavors
    Juices & Beverages
  • Assorted bottled water products — still and sparkling
    Bottled Water
  • Assorted ice cream cones, bars, tubs, and novelty pops
    Ice Cream
  • Assorted colorful marshmallows in various shapes
    Marshmallows
  • Assorted cream-filled wafer bars and rolls in various flavors
    Wafers
  • Crispy biscuits and cream-filled wafers
    Biscuits & Wafers
  • Vibrant colorful gummy and jelly sweets
    Gummy & Jelly Sweets
  • Traditional wrapped toffees and packaged sweets
    Packaged Sweets & Toffees
  • Premium whole and blanched almonds in a rustic bowl
    Almonds (Whole & Blanched)
  • Grade-sorted whole cashew nuts in a wooden bowl
    Cashews (W180, W240, W320)
  • Golden and brown sun-dried raisins in a rustic bowl
    Raisins (Golden & Brown)
  • Vibrant green roasted pistachios in shells in a rustic bowl
    Pistachios (Roasted & Raw)
  • Light-colored walnut halves and pieces in a wooden bowl
    Walnuts (Halves & Pieces)
  • Bright orange sun-dried apricots stacked in a rustic bowl
    Dried Apricots
  • Glossy premium Medjool dates in a wooden bowl
    Dates (Medjool & Deglet Noor)
  • Luxury macadamia nuts and Brazil nuts mixed in a rustic bowl
    Macadamia & Brazil Nuts
  • Penne Rigate pasta
    Penne Rigate
  • Fusilli pasta
    Fusilli
  • Farfalle pasta
    Farfalle
  • Macaroni Elbow pasta
    Macaroni Elbow
  • Vermicelli pasta
    Vermicelli
  • Lasagna Sheets pasta
    Lasagna Sheets
  • Chickpeas / Kabuli Chana
    Chickpeas / Kabuli Chana
  • Yellow Lentils / Moong Dal
    Yellow Lentils / Moong Dal
  • Red Lentils / Masoor Dal
    Red Lentils / Masoor Dal
  • Green Moong / Whole Mung Beans
    Green Moong / Whole Mung Beans
  • Black Eyed Peas / Lobia
    Black Eyed Peas / Lobia
  • Pigeon Peas / Toor Dal
    Pigeon Peas / Toor Dal
  • Indian Basmati Rice 1121 Sella
    Basmati 1121 Sella
  • Indian Basmati Rice 1121 Steam
    Basmati 1121 Steam
  • Thai Jasmine Rice 100% Grade A
    Thai Jasmine Rice
  • Egyptian Short Grain Rice
    Egyptian Short Grain
  • Indian Parboiled Sella Rice IR64
    Parboiled Sella IR64
  • Brown Rice Whole Grain
    Brown Rice
  • Ponni / Sona Masoori Rice
    Ponni / Sona Masoori
  • Broken Rice Grade B
    Broken Rice
  • Penne Rigate pasta
    Penne Rigate
  • Fusilli pasta
    Fusilli
  • Farfalle pasta
    Farfalle
  • Macaroni Elbow pasta
    Macaroni Elbow
  • Vermicelli pasta
    Vermicelli
  • Lasagna Sheets pasta
    Lasagna Sheets

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GIZA GENERAL TRADING

Ready to Source Smarter?

Giza General Trading is your trusted bridge between global FMCG suppliers and Middle Eastern markets — delivering quality rice, pulses, oils, canned goods, and more at competitive wholesale prices. Reliable supply, flexible quantities, and dedicated support for every order.

Request a Quote
Contact Us

15+

Years of Experience in FMCG Distribution

20+

Quality FMCG Products Across All Categories

12+

Countries Served Across the Middle East & Beyond

Why Partner With Us?

01

Reliable Supply Chain

Consistent stock and dependable logistics partners keep your shelves full.

02

Competitive Wholesale Pricing

Direct sourcing means better margins on every bulk order you place.

03

Dedicated Account Support

A real person who knows your business and answers fast, every time.